Video game publishers are finding new ways to increase income and sales from video game related materials by using various special offers, promotions, etc.
This is not really surprising since the video game market is so popular right now, even in this trying economic situation. While in many cases, this may help increase the video game related sales, etc., it can also be a bonus for the video gamer also in finding some very good buys, etc.
http://www.usatoday.com/tech/gaming/201 ... 0_ST_N.htm