After 23 years, Pepsi has decided not to participate it's soft drink ads in the always popular Super Bowl ads this year:
http://articles.moneycentral.msn.com/In ... =1,1480476
Some other companies may be skipping the Super Bowl ads also, such as FedEx, etc.
So do you think this is a smart move by Pepsi, and others, or will they suffer because of this action?