So, apparently this is the first animated feature that has really been advertised outside of China in some time. The film is set to be something of an adaptation of Fengshen Yanyi, a Ming Dynasty-era novel that is a fantastical retelling of the end of the Shang Dynasty, where the corrupt and tyrannical King Zhou of Shang is overthrown by Ji Chang, aided by the old sage Jiang Ziya. both sides are aided by factions of the gods who support wither side, as well as numerous spirits, demons, and other sorcerers. The film is due sometime in 2016.
One of the centerpieces of the trailer is Master Jiang fishing by the river, which is probably one of the most famous anecdotes of the novel- fishing by the river with no bait ad a straight hook, because he is not angling for fish, but a worthy lord.