Source: http://games.yahoo.com/news/nintendo-ce ... 23517.html
From the article: "Boxed in by rivals in video games, Nintendo outlined its plan to redefine itself as a health-oriented entertainment company in the coming decade. In a letter to shareholders, Nintendo chief executive Satoru Iwata said the company plans to expand beyond games to make entertainment that improves “quality of life” for people."
I find this to be kind of weird, but at least they are trying something new.