Sega Twitter Contest

Sega is running a contest to give away some Phantasy Star Universe merchandise. There's more info about it at the SEGA America Blog, but it centers around the official Sega Twitter account for Phantasy Star: http://twitter.com/phantasystar.

It's interesting that Sega is doing this Twitter thing like so many other places, yet I hear so many negative things about Twitter. I wonder if it's a passing fad..