Source: http://www.ign.com/articles/2014/06/30/ ... endo-genre
Shigeru Miyamoto said this during an E3 interview. I'm not sure if making "quirky" games would justify its own genre, but that's just me. I appreciate the creativity that Nintendo puts into their offbeat games, but it almost seems to be counter balanced by their endless franchise remakes. So on one hand I see them as a company that makes unique games, but on the other hand, I see them as a company that milks their top franchises to death.