Talking about the fragrance, or lack of it.
https://games.yahoo.com/news/microsoft- ... 03181.html
Very clever marketing ploy. However, I almost wish there were a real fragrance. I bet it would sell like hotcakes. I'd buy it. Well, maybe. Perfumes always make my allergies go nuts so I rarely use them. I could set it on the shelf with all my other trinkets though.