Heh, I thought I'd heard about this but considered it only a rumour, this confirms it to be a publicity stunt designed to steer the world's eye to the seemingly mad Frito Lay company. All it's really doing is giving them attention... I shall now list a few quotes so ridiculous you can almost hear the Frito Lay executives laughing as you read them:
So mad they're brilliant, Frito Lay Representatives wrote:"If the first word the aliens say when they land in their spaceship is Doritos, we will be delighted."
"With the transmission technology and planning we are employing, there is a much greater chance that the Doritos advert will potentially be seen by billions of aliens."
"If you are going to broadcast to aliens, you want them to be sufficiently like us to be able to understand what you are saying. With that in mind, it should also have a habitable zone where there could well be smaller planets like the Earth with alien life not too dissimilar from us and we are targeting them."
"There is only one audience much bigger than [the US' Superbowl] - the rest of the universe. It is the biggest untapped market out there."
Obviously, this is a bizarre differing factor that makes them stand out from their competition. How many people will now make an ad to send into space (It's a contest; whichever ad they like best, they'll chose it to broadcast)? Quite a few more than were initially... How many people will buy more Frito Lay products, (aka Doritos) because of this?
QUITE a few more than initially...