Hulk Hogan sues

Hulk Hogan is sueing the makers of the cereal "Cocoa Pebbles":

http://www.msnbc.msn.com/id/37287309

I haven't seen the commercial, but I'll bet it's really cute.

I can understand the Hulk's position on this, but I hope these parties can reach some kind of agreement and work this all out to everyone's satisfaction.

By the way, any Flintstones fans here? They rock!

They're probably reach a settlement to avoid a costly court run. From that article, it sounds like Hogan has a clear cut case of unauthorized usage. Post probably could have gotten out of it without any cost if they had stopped running the commercials when he first raised objections. At the very least, it would have cost them a lot less than it will now.