by Thoul » Thu Jun 2, '11, 6:08 am
Yep, it's just a gimmick to get more sales in. They're trying to attract new readers, going from the concept that people are more likely to buy a book at issue #1 than they are to buy #156 or whatever. Sadly, this has become rather common place in the comic industry. This instance will be the largest use of the practice on multiple titles, to my knowledge. 52 titles are supposed to be reset to #1. I expect some of them to revert to the original numbering later on.
I'm reserving judgement on the creative changes that are coming with it. There are a lot of rumors floating around, but few real facts. Some people are saying that some characters are going to revert back over 20 in their history and development, that the past few years of storylines are all going to be undone, or that everything will continue on like normal.