McDonald's is trying out some new beginning hours for their breakfast menu:
http://bottomline.nbcnews.com/_news/201 ... ansmsnbc11
In my opinion, this should be a good move as there are more people awake and moving around during this time period than what one might think. Many people are traveling and many others just can't sleep. Breakfast foods sounds good during this time.
Hopefully they will implement this at some of their other restaurants if it goes well during this test run at the McDonald's mentioned in the article.