Bruce Willis cologne

Actor Bruce Willis ("Die-Hard") has come out with a new cologne:

http://www.product-reviews.net/2010/07/ ... -step-one/

It will be interesting to see how this product does.

John McClain (the character he played in the "Die-Hard" movies) sure could have used some of it.

When I read the topic title the first thing that came to mind was John McClain covered in sweat and blood. Good luck trying to sell that stuff. Hahahahaha!

I never saw the appeal of these celebrity backed fragrances (but then most any such thing sets my nose all a-sneezy). But anyway, I think the ads for this one will have to work over time. The first thing I thought of was Die Hard, too. By the end of that night, poor old McClain must have smelled pretty bad.