Invision, if you will, entering a room only to hear a segment of an ongoing conversation being had by two male co-workers going something like this:
person1: ... market segment is going to buy an Ipad.
person2: My girl friend wants one.
me: <exits room>
Yeah, so anyways. The following day I found out what an Ipad was and that segment of conversation was instantly understood.
It's destined to be a failed product, joining the ranks of such resent blunders as Sony's PSP Go.