It actually takes my interest for some reason as well. I'm not a huge fan of horror games considering the only one I owned was Silent Hill 3 on the PS2 (I gave it away a while ago now). But I might check this out when it gets released next month.
http://www.ebgames.com.au/ps3-152804-Al ... yStation-3
(Just a warning the trailer may contain content that could appear disturbing to some people!)